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Amsterdam ArenA assists the biggest state-of-the-art stadium in Central Eastern Europe

The National Stadium in Warsaw is one of the most modern and multifunctional arenas on the European landscape. It is a modern, open and inspiring place with unique and often prestigious features. It has a retractable roof, a seating capacity of 58.000 and depending on the event can facilitate up to 75.000 spectators. Besides that, an average of 3.000 people visit daily the stadium during non-events or technical days. The National Stadium is the place for a potentially unlimited variety of leisure, sports, cultural, entertainment, corporate and trade events.

Amsterdam ArenA have been approached because of their reputation as successful operators as well as their experience in venue development and management of similar stadium projects worldwide. Amsterdam ArenA International (subsidiary company of Amsterdam ArenA) has been appointed to PL.2012+ to verify structure of this venue’s corporate partnerships, outline international examples and best practices in this subject as well as evaluate partnership rights packages of the National Stadium.

Since 1 January 2013, the National Stadium is operated by PL.2012+ on the basis of 10 year agreement with Ministry of Sport and Tourism. Prior to subject assignment, for 4,5 years PL.2012+ was responsible for Polish preparations and co-hosting of UEFA EURO 2012.

Project reference
Project Periode: August 2013
Client: PL.2012+
Capacity: 58.000 seats

– Assessment and confirmation of tools aimed at implementation of commercial plan for the exploitation of the National Stadium
– Verify the structure of the venue’s Corporate Partnerships
– Definition of the partnerships packages structure
– Evaluation & Measurement of the Corporate Partnerships



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